AI magic for Keysight at MWC Barcelona

On 4 March 2025, at the Mobile World Congress in Barcelona, Keysight wanted to draw visitors to its booth. The agency running the booth was looking for entertainment built around digital technology and innovation.

How it went

I performed close-up magic on the booth in the late afternoon, among visitors and staff: AI-assisted mind reading, predictions made with the guests’ smartphones, and cybersecurity-themed experiences such as unlocking a phone.

According to the agency, both the attendees and the client were delighted.