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Florence · Fiesole · Tuscany

Magician and mentalist in Florence

For weddings in Tuscany and corporate evenings.

Destination weddings, incentive dinners, company conventions: Isma Zmerli brings close-up magic and mentalism to Florence and the Tuscan countryside, in English or French.

5.0 on Google (500+ reviews) · Direct flights from Paris to Florence · Reply within 24 hours, no commitment.

See the experience. Hear the reactions. Play the showreel in English.

They have trusted Isma

Salesforce
LinkedIn
Cisco
AMD
Samsung
VINCI
L’Oréal
Bouygues Telecom
SNCF
RATP
Suez
Enedis
NaTran
Unity
EDF
HP
ENS Ulm · PSL
Omnes Education
ECE Paris
Heetch

Weddings, incentives, galas

Villa wedding or incentive dinner: magic for Florentine celebrations

Many celebrations in Tuscany follow the same arc: an aperitivo in the garden at sunset, a long dinner under the loggia, then music. Guests have often flown in from several countries, so the entertainment has to work across languages.

Isma performing a mentalism experience for a small group during a reception.

The wedding aperitivo

Between the ceremony and the dinner

While the couple are away for photos, Isma moves among the guests on the terrace: a ring that vanishes and returns, a thought revealed, a card that ends up inside a sealed envelope. The wait turns into something to talk about. See the wedding magician page.

Usually one to three hours, depending on how many guests attend.

Isma Zmerli with a microphone and four participants on stage.

After dinner

A show under the loggia

Once dinner has been served, a 20 to 45-minute mentalism feature gathers everyone, family and friends or colleagues and clients, around the same mystery, with volunteers beside Isma and the whole courtyard following the reveal.

Allow for a microphone and some space in front of the tables.

Isma on stage with three participants in front of the audience.

Incentives and conferences

Breaking the ice on the first night

For an incentive trip or a congress at Firenze Fiera, an interactive sequence brings together teams who have just landed from different offices. It works as a morning opener or as the highlight of the welcome dinner.

For incentive groups, conventions and award dinners.

Not sure which format to choose?

Tell Isma about your audience and running order: he will help you choose, with no commitment. For a company event, see also corporate magician and mentalist.

Help me choose the right format

Florence and Tuscany

From the Fortezza da Basso to the hills of Fiesole

Direct flights from Paris land at Florence’s Peretola airport in about an hour and three quarters, and Pisa airport, linked to Florence by train, is another option. The quote sets out the journey, and Isma arrives ahead of time to agree the running order with your planner or venue.

Congresses and fairs

Fortezza da Basso and Firenze Fiera

Firenze Fiera brings together the Fortezza da Basso, a 16th-century fortress that hosts Pitti Uomo every January and June, the Palazzo dei Congressi with its 1,000-seat auditorium and the modern Palazzo degli Affari, all a short walk from Santa Maria Novella station.

Palazzi and hotels

Renaissance palaces and city-centre hotels

Dinners in the Conventino or the gardens of the Four Seasons Hotel Firenze, in the salons of Palazzo Corsini on the Arno, or among the orangeries of Giardino Corsini al Prato: close-up suits the welcome, the stage suits the end of dinner.

Wedding villas and castles

Fiesole, Settignano and the Chianti hills

Weddings at Castello di Vincigliata above Fiesole, at Villa Gamberaia and its gardens in Settignano, at Belmond Villa San Michele, a former monastery overlooking the city, or on wine estates across Chianti: Isma adapts to the rhythm of the day and to outdoor settings.

Florence and its hills

Centro Storico, Oltrarno, Santa Croce, San Niccolò, Fiesole, Settignano, Bagno a Ripoli, Impruneta, Sesto Fiorentino

Tuscany

Chianti, Siena, San Gimignano, Val d’Orcia, Montepulciano, Montalcino, Lucca, Pisa, Arezzo, Cortona

Coast and Emilia

Forte dei Marmi, Pietrasanta, Viareggio, Bologna

Good to know: most of Florence’s historic centre is a limited traffic zone (ZTL), closed to unauthorised vehicles on weekdays from 7.30 am to 8 pm and on Saturdays until 4 pm, with an extra night-time zone in summer. Ask your hotel or venue to register the number plates of suppliers and shuttles in advance, and allow time to walk the last stretch.

What clients say

What Isma’s clients say

Corporate event · Mentalism

★★★★★

“A huge thank you to Isma! An incredible performance: our clients absolutely loved it. Professional, astonishing and incredibly friendly. We recommend him wholeheartedly!”
Pauline Poirot Event Project Manager · Emaby

Corporate event · VIP guests

★★★★★

“Isma is fascinating and charismatic: the perfect experience and wow factor for our event with VIP guests. We were all amazed by his talent, and the guests are still talking about it.”
Rebecca Ann Hemmings PhD · Freelance Strategic Event Manager & Producer

Company plenary · 200 employees

★★★★★

“Everyone loved the entertainment! […] He was very accommodating and tailored his performance to our company’s needs and industry.”
Mathilde Marjerie Marketing & Communication · Suez

Read the 500+ Google reviews

Portrait of Isma Zmerli wearing a headset microphone during a talk.
Isma Zmerli · Mentalist & AI keynote speaker

Meet Isma

Professional mentalist.
A scientist’s eye.

On stage or up close with your guests, Isma turns surprise into an experience people share.

  • Professional mentalist

    The art of capturing attention and getting your guests involved.

  • Artificial intelligence engineer

    Trained in machine learning and deep learning.

  • Cognitive science · ENS Ulm

    A master’s degree exploring perception, attention and decision-making.

Guests laughing and reacting to a mentalism experience during a dinner.

Easy to organise

Your Tuscan celebration, planned in three steps

One conversation is enough to get started, even if your programme is still taking shape.

  1. You describe your event Date, venue, number of guests and the running order you have in mind. You get a reply within 24 hours.
  2. You receive a proposal Format, duration and travel are all detailed in the quote.
  3. On the day, Isma takes care of the rest He arrives early, checks the room and coordinates with your team, your agency or the venue.

Your questions

Weddings and events in Florence: your questions

Do you perform at destination weddings in Tuscany?

Yes: in Florence, Fiesole, Chianti, the Val d’Orcia or around Lucca, usually during the aperitivo and sometimes with a short show after dinner. More details on the wedding magician page.

Our guests speak several languages. Is that a problem?

Not for close-up, which is mostly visual. Isma performs in English or French; at an international wedding, English usually reaches the most guests for a stage feature, and everyone can follow what happens in their own hands.

Can you fit around our planner’s timeline at the villa?

Yes. Between the ceremony, the photos, the aperitivo and dinner service, Tuscan wedding days are tightly timed. Isma agrees his slots with your planner and the caterer in advance.

Can the show take place outdoors in a villa garden?

Yes. Close-up works outdoors without any equipment. For a show after dinner in a courtyard or garden, plan a microphone and some lighting on the performance area once the sun has set.

Do you also perform for companies in Florence?

Yes: incentive dinners, conventions at Firenze Fiera, product presentations and award evenings in hotels or palazzi, with close-up for the welcome and stage mentalism for the moment the whole group shares.

Which dates book up first in Florence?

Weddings mostly take place between May and October, and the city fills up during Pitti Uomo in January and June. Ask as soon as your date is set, especially for a Saturday.

How much does a magician cost for a wedding in Tuscany?

It depends on the format, the duration, the number of guests and the date, plus travel from Paris, which appears in the quote. Send your date and venue for a proposal within 24 hours.

Let’s talk about your event

Planning a wedding or event in Tuscany?

Share your date, venue and programme for a quote, or ask which format would suit your guests.

Reply within 24 hours.

From the field

Our recent events in Florence

Our recent events

Across Europe and beyond: a selection of our recent dates.

All events →