Your questions
Frequently asked questions about trade show magicians
How far in advance should I book a trade show magician?
For major European exhibitions (MWC, Web Summit, EPHJ, EBACE…), it is best to book six to eight weeks before the event. This leaves time for the custom-script phase and at least one rehearsal call. For smaller regional trade fairs, three to four weeks is usually sufficient.
Can you integrate our specific product or sales message into your act?
Absolutely. That is the whole point. Isma works from a custom script built around your product features, tagline, or campaign theme. Past integrations have covered topics like AI platforms, cybersecurity solutions, luxury watchmaking, and pharmaceutical innovations.
How much space do you need in our booth?
For close-up walk-around magic, zero additional space is required — Isma works within your existing layout. For podium presentations, a small area of roughly 2 m × 2 m at the front of your stand is ideal. Stage shows require a standard stage setup with sound.
What does a trade show magician cost?
Pricing depends on the number of show days, the format (close-up vs. podium vs. stage), travel requirements, and the depth of script customisation. Contact Isma directly for a tailored quote — there is no obligation.
Do you perform at trade shows outside Europe?
Yes. While the majority of bookings are in Europe (Switzerland, France, UK, Germany, Spain, Italy, Netherlands), Isma regularly performs at international exhibitions in the Middle East and accepts bookings worldwide.
Outside the exhibition circuit, he also performs at private events and weddings across Europe.
What if our booth is small (3×3 m)?
Close-up mentalism is designed for exactly this scenario. No stage, no sound system, no extra footprint.
Isma engages visitors one-on-one or in groups of three to five, creating intimate moments that are often more powerful than a big stage show.
How is a trade-show magician different from a stage magician?
A stage magician performs a fixed show for a seated audience. A trade-show magician operates in a fluid, competitive environment: short attention windows, rotating crowds, brand-message integration, and constant coordination with your sales team. It is a completely different discipline.
Can you perform in French and English at the same event?
Yes. Isma is fully bilingual (French and English) and switches seamlessly depending on the visitor. This is a significant advantage at Swiss and international European trade shows where attendees come from multiple language backgrounds.
